It's our shop hero. It's our Icon Camera Bag. Internally, we call it HC3C.
Icon was one of the first products that we launched our store with (which, by the way, was then known as Purple Relic). It has since traveled with photographers from Australia to Germany (and all places between and beyond), held photography gear of pros and hobbyists, attended baby showers, graduations and weddings...you get the idea.
Talking of graduations, here's our favorite grad post. Reposted from @lemmesnapapik.
"Absolutely obsessed with this grad gift from my AMAZING sister in law! New strap, new bag, helpful tips, a camera lens cup, and I'm ready to go on an adventure!! 📸 #thatbagthough "